Sales & Service Coaching for Residential and Commercial Contractors
We help growth-minded contractors train and coach their sales reps, improve their overall sales process and build a high performing sales and service organizations.
Trusted By Over 650+ Contractors & Industry Partners
Introducing ATTMO™️
The New Way To Build A Sales Organization
Let’s face it, it’s never been more important to have a system in place for building a Sales Organization in your business.
That’s why we created ATTMO™️, the only system in the industry that helps you Analyze, Train, Transform, Measure, and Optimize, your Sales Process.
Sales Problems that Keep Contractors Up at Night…
Sales Problems that Keep Contractors Up at Night…
Cause
A lack of sales strategy, coaching and accountability around prospecting.
Consequence: Unable to pay yourself or your crews. Uncertainty in the future of the business.
Consequence
Unable to pay yourself or your crews. Uncertainty in the future of the business.
Solution
A bulletproof sales plan and galvanized sales strategy that helps you manage the leading sales activity that creates success, giving you confidence to take massive action and lead the sales team forward. Whether it’s B2B networking, D2D, inside sales, cold walk-ins and leveraging partner networks (or all the above), having a system and a plan to create vision and excitement around as an organization will help make revenue predictable and consistent.
Ideal Outcome
You create a plan and crush the plan. You have time to think about the future, money to invest into the business, time to enjoy with your family and live an abundant life. Maybe you have more resources to invest and perhaps you create more success stories in your business!
Cause
Team doesn’t have a proven system that they’re held accountable to, due to a poor onboarding and training experience. Instead of having the system in place, the owner or leader defaults to carrying the weight of the team themselves, or relying on a high performer versus duplicating others to succeed.
Consequence
Owner and Leader defaults to carrying the load, which adds pressure on the system. They miss time with family and don’t work on the business, but remain in the business.
Solution
Company dedicates the sales team to a driven and influential sales leader to get coached on becoming the highest performing sales coach internally that they can be. Sales leader begins effectively causing incredible change in the sales team, resulting in consistent wins each and every day that stack into big months, quarters and years. Sales leader implements a sales vision, sales process and coaching process that transforms their sales team into high producers.
Ideal Outcome
Owners can finally be a C-Level Executive and start painting a bigger picture for the future, or have the time to hunt, fish, travel and spend more time with the family. The sales team is a contagious force and the new horsepower is making you giggle with joy as the company grows. Oh, you can pay off debts too!
Cause
Hidden weaknesses are holding salespeople back from asking good, great and tough questions in the sales process. When salespeople don’t find out the buyer’s compelling reason to buy, they’re not differentiating themselves and having conversations around the true value of paying a little bit more to work with you to do it right the first time.
Consequence
Lower margins and offering too many discounts in order to keep the crews busy requires more volume and more pressure on the system. Even worse, it sets a standard in your organization to sell on price which holds you back from hitting your goals.
Solution
Sales Leaders roleplay with the team on asking better questions. Sales people start polarizing their current situation or provider of service, and extracting emotion and consequential costs with the client or prospect. This makes the team feel like their own value is great because they see how expensive it would be to the home owner or building owner if they don’t spend a little more to do it right the first time.
Ideal Outcome
Qualified prospects and clients are paying more, which helps the sales team better qualify in future sales opportunities and weed out the tire kickers. Therefore salespeople are selling more with less, resulting in better morale and more profits for the company to deploy.
Cause
Time. Most contractors don’t have the time or ability to create this for themselves. I mean, there’s a ton to think about!
Consequence
Most contractors think that selling isn’t that hard, so they don’t define a sales process, methodology or philosophy. People always default to their highest level of training. If there’s no framework, the team defaults to what they think is best and that isn’t scalable or easy to coach to.
Solution
Implement a proven sales methodology that transforms people into high performing sales professionals and renews their mind from sabotaging thinking to supportive belief systems for great selling outcomes. Sales leaders should be helping everyone “drink the kool-aid” and foster a culture that is contagious and everyone is bought into. One-liners will be floating around the office, eventually becoming screensavers and backgrounds on their laptops.
Ideal Outcome
The company has a culture to sell people into. When this is firing on all cylinders, sales people will be recruiting for you, because they’re having great success in your organization because a proven sales process and method is in place. The sky's the limit.
Cause
Good word of mouth, referrals and paid ads cause salespeople to be what we call “drunk on leads” which leads to bad habits and a lack of prospecting. This is caused by poor training and undercoaching the team on a high standard of prospecting.
Consequence
Sales Team relies on marketing to create the leads, which hikes up the price and makes it harder to scale. Teams that under prospect eventually underperform and don’t hit their goals.
Solution
Ideal Outcome
Cause
Most companies underestimate the value of knowledge transfer, energy and process transfer in their team. They forget to invest into their team because they’re hair is on fire and running around “running the business”. They don’t realize the impact of “sharpening their saw” and wonder why they don’t see growth.
Consequence
Turnover of team members, team doesn’t know how to get better, there’s no accountability, overall performance is poor and nobody hits their goals. People aren’t attracted to the organization and it dramatically impacts culture.
Solution
Plug into a proven sales leader development program to help you sales leader level up. Understand and measure their current competencies and create a custom plan to help them become super coaches internally.
Ideal Outcome
You have a sales team that’s super motivated, taking massive action. You’re attracting high-performing talent and you’re growing at the pace you want. Deal sizes are increasing, sales cycles are shortening, margins are increasing, customers are happier and your culture is contagious.
Cause
Most owners are contractors first, not sales and marketing experts. So they teach people how to sell based on technical knowledge, which is great. However this isn’t what makes a sales professional, so we call them estimators. Sales professionals do what estimators don’t do, which is actually sell.
Consequence
Typically you see proposals get emailed versus presented, very bad follow up, zero prospecting, nobody asks for referrals, poor qualification of leads and ultimately a bid and beg, spray and pray, bid it and forget it sales culture which won’t scale.
Solution
Analyze the existing team of estimators and decide if you can transform them or if you need to hire sales professionals instead. Ideally, the estimation is either being done with technology or delegated to a technical expert, while the sales professionals are taking massive action.
Ideal Outcome
As Jim Collin’s says, the greatest companies have the right people in the right seat on the bus. Having the right people in the right seats will be incredible and will help you achieve your goals in the business.
Our Solution
Industry Leading Coaching and Training
Predict Revenue
We train your team with ATTMO™️, our proven system that gives you the tools and processes you need to accurately forecast revenue in your business.
Maximize Sales Team Potential
Transform your sales team into action takers who hunt for new business, and sell juicy high margin deals, without you having to invest your own time training them.
Gain Your Time Back
Imagine how much time you would regain if you didn’t have to worry about sales and hiring. With ATTMO™️, you will have the ability to fully delegate sales and recruiting so that you can focus on working on the business and not in the business.
Find and Attract Leads
Your sales reps will learn the most effective ways to self-generate leads so that you don’t need to rely on shared lead services or paying heinous agency fees.
How We Do It
The Only All-In-One Sales Transformation System In The Industry
Everything you need to grow sales from lead to close…
Sales Team Analysis
Evaluate your sales leaders and salespeople on the “21 Core Sales Competencies” to discover hidden weaknesses holding your team back from their sales potential.
Sales Process Training
Get the proven process that has helped 650+ Contractors increase profits, deal size, and close rate.
Sales Enablement Technology
We offer several industry leading solutions for managing your sales process, including data visualization and opportunity management softwares.
Sales Leader and Manager Training
Finally delegate the Sales Department into the hands of a capable Sales Leader with our proven recruiting and coaching system.
Sales Coaching and Role Playing
Take control of your sales performance and embed STG’s group and 1:1 coaching into your team’s routine. Transformation is an ongoing process and it’s impossible to achieve without world-class coaching.
Sales Process Technology
Make sure your sales reps never skip a critical sales step again with our technology that measures our proven methodology in EVERY deal.
Technology to Increase Coaching Effectiveness
STG’s platform helps your sales leaders and managers organize critical coaching sessions, never letting vital career altering moments slip away.
Sales Transformation Platform
Robust Commercial, Residential, D2D, Service, and Recruiting E-Learning Tracks, including a full video training library, resources and printouts to grow your team and your business.
Free Resources For Contractors
The Sales Team Evaluation
STG’s proprietary 5-Phase Sales Framework has helped contractors get higher margins and generate tens of millions of dollars, so you never have to worry about whether or not you’re getting the best performance from your sales team.
Get a FREE Trial to Our Sales Accelerator Course
Here is an amazing opportunity to take a “test drive” and discover how contractors are doubling or even tripling their sales revenue using STG’s Sales Accelerator e-learning course.
Sign up now for 14-day trial access to our most popular course.
The Full-Scale Sales Development Guide
STG’s proprietary 12-Part Sales Framework that has generated hundreds of new clients and tens of millions of dollars, so you never have to worry about where your next job is coming from again.
What Our Clients Are Saying…
Google 5/5
“Ryan, Viktoria, and the STG team are great! Following the STG program has truly been transformative for my personal and professional career growth!”
“Ryan came out to our office for the day and spoke to our whole sales team. He did a phenomenal job & implemented some key elements that sharpened our skills as a whole. Great guy, coach, and mentor!”
“Sales transformation group has been great for improving our sales conversion rates, have great accountability, and fantastic community. Looking forward to many years of growing together!”
