Sales Transformation Group

about sales transformation group

get to know us

meet the founder

Ryan is a former professional baseball player who got into sales in the construction industry after his career in baseball ended.

Growing up, his parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place.

Today Ryan has helped transform over 500+ contracting, trades, and building materials businesses through the sales transformation model.

our mission

After experiencing first-hand the worries and issues that the construction and building materials industries face with sales, we knew we had to make a difference.

When you look at the statistics, you’ll see that sales proficiency is a major weakness in our industry, which leads to all types of problems for both the business owner and the employees.

Problems like inconsistent, unpredictable revenue. Problems like razor-thin margins that don’t give the business room to grow or breathe. Problems like not knowing whether or not you’ll land your next job because your sales process isn’t consistent.

We get it, and we’re here to help.

For these reasons and more, our mission is:

“To Help Business Owners Focus on Growth allowing them to Create Safety for others.”

our mission

After experiencing first-hand the worries and issues that the construction and building materials industries face with sales, we knew we had to make a difference.

When you look at the statistics, you’ll see that sales proficiency is a major weakness in our industry, which leads to all types of problems for both the business owner and the employees.

Problems like inconsistent, unpredictable revenue. Problems like razor-thin margins that don’t give the business room to grow or breathe. Problems like not knowing whether or not you’ll land your next job because your sales process isn’t consistent.

We get it, and we’re here to help.

For these reasons and more, our mission is:

“To Help Business Owners Focus on Growth allowing them to Create Safety for others.”

core values

excellence

velocity

connected

does the
right thing

greater purpose

core values

excellence

velocity

does the
right thing

greater purpose

connected

STG REACH

One of our core values at STG is “Greater Purpose”.

We believe that business is about more than just profits and building empires. We believe the path of greatness has more to do with impact, and less to do with income.

That’s why we launched a new philanthropic initiative as part of our ever evolving enterprise…

Introducing: STG Reach.

Each week, one of our very own team members will select a charity to donate a percentage of sales to.

Our goal is not only to make an impact on our clients, but on the planet we’re a part of.

STG REACH

One of our core values at STG is “Greater Purpose”.

We believe that business is about more than just profits and building empires. We believe the path of greatness has more to do with impact, and less to do with income.

That’s why we launched a new philanthropic initiative as part of our ever evolving enterprise…

Introducing: STG Reach.

Each week, one of our very own team members will select a charity to donate a percentage of sales to.

Our goal is not only to make an impact on our clients, but on the planet we’re a part of.

meet the team

Ryan Groth
CEO
Adam House Sr.
President
bill joll
COO
benjamin norman
VP of product r&d
Nathan Marchand
VP Of Marketing
keith knutter
senior vice president
Bryan Mitchell
Head Estimating Coach
Stuart robles
vp of business strategy
Andrew Coelho
Account executive
Nirav Patel
Account executive
Benny Fisher
National Account executive
Josh Mathis
Account executive
Joe Manzella
Coach
Ross Friedman
Coach
Heath Hicks
D2D Roofing Sales Expert
Chris Wolf
Residential Sales Expert
Ronnie Lollar
D2D Roofing Sales Expert
Ashley Tassin
Admin Assistant
Audra Fox
Sr. Director of Revenue Operations
Nick Whitehead
video production
Veronica Clyburn
Partnership Development Manager

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