Sales Transformation Group




January 1, 2022 – Sales Transformation Group (STG), the premier Learn-Tech platform for the building and construction market, announced that Bill Joll has joined as Chief Operating Officer, effective immediately.

Joll is the former Head of Corporate Development at BlackRidge Technology, has been the President and COO at QualMetrix, ISC8 International Inc, and has held several executive positions, including Velocitude, Dream Homes International, and Akamai, in addition to his involvement with several successful start-ups. He brings significant experience initiating and building shareholder value while managing businesses of varying sizes, ranging from less than $100 million to over $1 billion in annual revenue. Joll has lived in and led companies around the globe, having spent considerable time in North America, Europe, Asia, and Latin America.
“I’m extremely excited to join the STG leadership team,” said Joll. “From our very first conversation, I immediately sensed synergies related to my experience and the direction in which the organization is heading. I look forward to defining innovative solutions that help our clients grow both their top and bottom line predictably as we continue to chart our course towards industry dominance.”
“Bill and I worked on three successful ventures prior to STG and we have proven to be a complementary team” said Adam House Sr., President of Sales Transformation Group. “Given our track record of building and scaling enterprise-level tech companies, I’m eager to partner with Bill once again to further ignite the positive trajectory of our organization.”
With diverse and functional expertise in sales, operations, marketing, strategy, technology, and corporate development across a broad spectrum of industries globally, Joll further strengthens the Sales Transformation Group’s executive team as it continues to scale its operations.
“Bill is a seasoned and trusted leader uniquely qualified to drive operational excellence across STG,” said Ryan Groth, CEO of Sales Transformation Group. “His well-rounded background, growth mindset, and deep understanding of what it takes to deliver transformative results provide for both a great cultural fit as well as an ideal background to help STG into the future.”
The STG technology platform helps growth-minded construction owners, and executives frustrated that they don’t have a scalable sales system. We provide a proven sales process for growth-minded contractors who want to win the long game, build a winning team that can scale predictably, sell profitably, gain decisions and commitments quickly and consistently, and can see the future and growth for the reasons they want.
Media Contacts
Nathan Marchand
Marketing/PR Relations

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