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Ryan Groth

Founder of Sales Transformation Group, Inc.

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Ryan Groth is a family man, former professional baseball player, and entrepreneur who became involved in the contracting business with his family as a teen. Because he saw first hand what an unprofessional “mom and pop” contracting business created for his family, Ryan decided that he didn’t want to eventually take over and work in the family business and decided to take the route of a professional baseball career, which became the breeding ground for his work ethic and commitment to growth. A career in the major leagues didn’t happen, so Ryan went to work by networking with high performing leaders in the South Florida Community, looking for “what was next” in his journey. As he got further connected into the community, an introduction was made that turned into a 4.5-year chapter where Ryan received mentorship from one of the top businessman in the region and nationally recognized Roofing Contractor. Ryan learned the nuts and bolts, mindset, vision, strategy, structure, systems, and processes of a $50 million per year local contracting sales organization. Ryan had the special opportunity to implement a sales software that was created by this Roofing Contractor to hundreds of contractors nationwide, all while teaching, coaching and consulting owners and sales teams on what it takes to become winners in their market. With this passion and skill set fully realized, Ryan decided to make the transformation of contracting companies a full-time focus and started Sales Transformation Group, Inc. He is on a mission to helping contractors create real companies, organizations that they can leave on vacation and actually turn off their phones. Ryan saw firsthand what a family contracting business was like and what a professional contracting sales organization was like. He is on a mission to help the industry make that transition with his program.

Ryan is married and has three children, residing in Pompano Beach, FL.

Jon Townsend

High Performance Sales Coach

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Jon Townsend is a husband, father, and former professional baseball player whose personal mission is to inspire men and women to take ownership of their personal and professional development.
Jon graduated from the University of Florida with a degree in Public Relations.  His professional baseball career lasted five years, four with the Los Angeles Angels of Anaheim and one with the St. Paul Saints of the American Association.  It was in the highly competitive atmosphere of pro sports when Jon learned to take ownership of his development, and his passion for coaching was born.  After stepping away from the game he began mentoring, training and coaching amateur and professional athletes.  He then transitioned into the insurance sales space.  His career in the insurance industry gave him vast sales experience in several sectors, including commercial insurance where he was exposed to the operations, frustrations and needs of specialty trade contractors.  His obsessions with coaching, personal development and management pushed Jon to expand his role within sales organizations.  Before joining Sales Transformation Group, he assumed a “player/coach” role as a Licensed Sales Agent, where he was an Endorsed Trainer for his region, with a passion for team growth and collaboration.  He has helped develop and deliver sales systems and instructional guides to help improve sales effectiveness and customer experience.  Jon’s mission with Sales Transformation Group is to help every growth-minded construction company develop into a professional sales organization, while creating a culture that breeds fulfillment and attracts high performers.

Jon lives with his wife and three boys in Ocala, FL.

What do we do?

  • Help Companies in the Construction Industry Build Predictable Sales Models

How do we do it?

  • Evaluations, Online Learning, Leveraged Group Coaching and Live Events

Why do we do it?

  • We are on a mission to transform companies and help build predictable sales models for the betterment of others. We believe that if people change, their families and those around them will change for the good. We believe that our clients lives will transform to new levels of abundance and purpose, allowing us to give to organizations that are making a lasting difference in our local area. We give to foreign missionaries and these local non-profit organizations that are helping the lives of children.

100 + Clients Helped and Counting…

Able Roofing logo
Absolute Roofing logo
AH Forensic Roofing logo
AIC Roofing logo
Antis Roofing logo
Arvada Roofing logo
Avco Roofing logo
Avery Roofing logo
Axis Roofing logo
B. Wolcott logo
Behmer Roofing logo
Beldon Roofing logo
Big fish logo
Bob Hilson Roofing logo
Bravo Roofing logo
Brian McPartlon Roofing logo
CFS Roofing logo
CIG Construction logo
Code Red Roofers logo
Columbia Roofing logo
Contour Roofing logo
Cooper Roofing logo
Cram Roofing logo
CTI Roofing
Damschroder Roofing logo
Davco Roofing logo
Eagle Concrete logo
Eagle Roofing and Construction logo
East Coast Metal Systems logo
Elite Roofing logo
ESP Solutions logo
Fletcher Construction logo
Florida Retrofits logo
Front Range Roofing logo
Godfrey Roofing logo
Great Roofing logo
GW Theil logo
Hicks Roofing logo
Hi-Tech Roofing logo
Ideal Building Solutions
Jimmy's Roofing logo
Keen on Green logo
Kelly Roofing logo
Kingdom Construction logo
Leo Exteriors logo
Lexine Group logo
LiteSpeed Construction logo
Longhorn Commercial Roofing logo
Mark Kaufman Roofing logo
Maxwell Roofing logo
McKinnis Roofing logo
Mecklenburg Roofing logo
MG Roofing logo
Milcon Construction logo
Millstream Construction logo
Moser Roofing logo
Moss Roofing logo
NRC Roofing logo
Peak to Peak logo
Platinum Roofing logo
Pride Roofing and Construction logo
Pro Roof Inc logo
PRQ Exteriors logo
PSI Roofing logo
Quality Roofing logo
Rackley Roofing logo
Red Dogs Roofing logo
Roof Masters Inc logo
Roof Technolog Partners logo
Roof Tek logo
Roofing Technologies logo
Rugged Roofing logo
Ryan Hammond Painting logo
Safe Harbor Commercial Roofing logo
Skyling Contracting logo
Springfield Roofing logo
Summit Roofing logo
Sutter Roofing logo
Target Roofing logo
TDW Marine logo
Total Roofing Systems logo
Transcona Roofing logo
Trinity Home Renovations logo
Universal Contracting logo
Weather Tite Exteriors logo
Webb Roofing and Construction logo
White Castle Roofing logo
Woodiwiss Painting logo