Sales Transformation Group

FREE RESOURCES: Tools for Sales & Company Culture

Sales Transformation Group (STG), provider of the premiere sales coaching and training platform for the trades, today announced the speaker lineup and officially opened registration for TRANSFORM 25, its annual growth conference to be held in April at the Hilton DFW Lakes Executive Conference Center in Dallas, TX.

Roofing Giant KPost Continues to Grow With STG – Copy Does it surprise you to hear that only 0.05% of contracting businesses reach the $10 million mark—or that only 5% make it to $1 million! What sets this small percentage apart from the rest? It’s not luck or a secret formula; it’s a clear strategy built on intentional growth. At …

What separates good from elite when it comes to roofing sales? The answer lies in the data! Join STG and Objective Management Group (OMG) as we share insights into roofing sales performance from OMG’s analysis of the top 10% of salespeople across industries. We’ll dive deep into analytics collected from over 75,000 salespeople and sales leaders annually, see how the …

Sales Transformation Group (STG), provider of the premiere sales coaching and training platform for the trades, has partnered with Terial, a cutting-edge provider of software solutions for commercial roofing, to deliver a comprehensive sales and operations framework that drives growth for commercial roofing contractors.

If you’re a contractor looking to build, train, and lead an eight-figure sales team, this is your blueprint for success! This dynamic session is tailored for ambitious contractors eager to scale and train their sales teams to supercharge growth. STG Founder and CEO Ryan Groth will share actionable strategies for recruiting top talent, optimizing sales processes, and driving team performance. …

Free Resources to Sharpen Your Skills STG Sales Tools​ Get The Sales Leadership Guide For Growth-Minded Contractors If you’re leading a sales team for a residential or commercial contractor, then you need LEAD.  Our comprehensive sales leadership guide was crafted by expert growth consultants, using proven strategies and frameworks that consistently deliver results. It’s a must-have for sales leaders like you …

Free Resources to Sharpen Your Skills STG Sales Tools​ Get The Sales Leadership Guide For Growth-Minded Contractors If you’re leading a sales team for a residential or commercial contractor, then you need LEAD.  Our comprehensive sales leadership guide was crafted by expert growth consultants, using proven strategies and frameworks that consistently deliver results. It’s a must-have for sales leaders like you …

Roofing Giant KPost Continues to Grow With STG KPost, the official roofing partner of the Dallas Cowboys and Texas Rangers, is a $120M leader in the roofing and waterproofing industry. (See our previous post for details.) But that doesn’t stop them from continuing to expand capabilities and improve upon processes. One significant factor in KPost’s growth has been the ongoing …

Unlocking Service Growth Are you looking for achievable strategies to grow your roofing service organization? Catch the replay of our recent webinar to hear how Joseph Jolicoeur, Executive Vice President of Greenwood Roof Services (GRS), transformed a small maintenance team into a $25 million service division. Joe joins hosts Greg Hayne of Hayne Coaching Group and Ryan Groth of Sales …

STG Leadership Webinar Discover why a structured sales process is essential for success when growing your contracting business. In this webinar, STG’s David Reed and Lance Ziegler cover the benefits, common pitfalls, and ways streamlining your sales can boost efficiency. Learn how to coach and train effectively, build a scalable model, and reduce your workload as you grow. Plus, find …

STG Leadership Webinar During the busiest time of the year, you need your sales team to work hard and smart! That’s why you don’t want to miss this leadership webinar for growth-minded contractors. National speaker and sales leader David Reed of Sales Transformation Group shares actionable strategies to help your team stay focused, follow up faster, and close more opportunities …

Unlocking Service Growth Are you looking for achievable strategies to grow your roofing service organization? Catch the replay of our recent webinar to hear how Sutter Roofing grew its fleet of trucks by 70% and built a winning service organization. In this webinar, Michael Black, Vice President of Service for Sutter Roofing, along with hosts Greg Hayne of Hayne Coaching …

STG Leadership Webinar How much is recruiting and hiring costing your business? If you’re like most growing contractors, it could end up close to $200,000! In this webinar, David Reed and Stuart Robles of Sales Transformation Group reveal the most common hiring mistakes and show you a proven process to cut costs and reduce effort while building a high-performing sales …

We enjoyed catching up with RCAT Director Dean Torres of Corey Construction at last week’s 2024 Texas Roofing Conference! Here’s what he had to say about how STG’s sales process transformed his commercial roofing sales team’s mindset and performance. Watch the video below:

Unlocking Service Growth Are you looking for achievable strategies to grow your roofing service organization? Catch the replay of our recent webinar to hear how National Roofing Partners scaled service to drive $17 million of revenue growth in just five years. This compelling case study offers best practices for fast, sustainable service growth. Unlocking Service GrowthThis webinar is part of …

With home ownership on the rise all across North America, the demand for more skilled trades workers such as roofers, plumbers, electricians, etc… will see their respective fields become far more competitive when searching for new contracts. For this blog, we will be focusing on the highly skilled, and highly competitive discipline of roofing professionals and how you can level …

Sales can be a challenging and highly competitive industry, requiring professionals to have a high degree of mental grit to overcome rejection, stay focused on their goals, and maintain a positive attitude. Ryan Groth, CEO and founder of Sales Transformation Group, is a sales expert with over 16 years of experience in the construction industry. Let’s dive into Ryan’s brain …

Being a contractor in this dynamic field is an intricate dance of skill, determination, and adaptability. Contractors are the linchpins that bring construction projects to life, overseeing every aspect of the process. They are responsible for managing timelines, coordinating with subcontractors, obtaining necessary permits, and ensuring compliance with safety regulations. We understand that the life of a contractor is one …

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