KPost, the official roofing partner of the Dallas Cowboys and Texas Rangers, is a $120M leader in the roofing and waterproofing industry. (See our previous post for details.) But that doesn’t stop them from continuing to expand capabilities and improve upon processes. One significant factor in KPost’s growth has been the ongoing development and training of the sales team. This commitment to improvement has allowed them to adapt and thrive in a competitive market–both on the residential and commercial side.
In this blog post, we explore how KPost has transformed its business and achieved remarkable growth. Matt Jaynes, Executive Vice President at KPost, recently sat down with Ryan Groth, Founder and CEO of STG, to discuss how their longstanding partnership has been pivotal to KPost’s success. Check out the full interview here.
Expertise Tailored to Roofing Sales
KPost’s partnership with STG began approximately four years ago when they sought expertise to drive growth in the residential business. While their commercial sector was thriving, KPost wanted to expand residential services to capture a larger market share. They recognized the need for a strategic partner to provide effective sales training and systems tailored specifically to the residential roofing market.
Matt explains that the partnership between Kpost and STG was founded on a shared vision: leveraging proven strategies and methodologies to efficiently scale the residential sales team.
Expanding to the Commercial Side
Impressed by the initial results within the residential team, KPost later decided to extend their STG partnership to their successful commercial operations to ensure consistent growth and further optimize their processes. STG’s tailored approach addressed the unique needs of both the residential and commercial divisions, helping KPost scale effectively. Matt highlights several critical areas where STG’s influence has had a significant impact:
- Structured Sales Training: A comprehensive training program was initially developed for the residential sales team and later expanded to include the commercial side. This created a consistent approach to sales, customer engagement, and lead conversion across the company.
- Systems and Processes: By implementing streamlined sales systems for both divisions, KPost gained the ability to track performance metrics accurately, enabling them to identify growth opportunities and improve team accountability in both sectors.
- Leadership Development: A valuable aspect of working with STG has been the focus on developing KPost’s sales leadership. By equipping managers with the right skills and tools across both divisions, the company has seen improved team performance and motivation.
Success Across Residential and Commercial Roofing
Since partnering with STG, KPost has experienced substantial growth in its residential division and further optimization in its commercial operations. The new sales strategies and systems have not only increased revenue but also improved the overall efficiency and effectiveness of the entire sales team. Matt credits their success to the ongoing support and customized training provided by STG, which has been instrumental in aligning their goals and execution across both business units.
Looking Ahead KPost continues to collaborate closely with STG as they refine their approach and explore new markets. This partnership remains a key driver in KPost’s strategy to balance growth across both the commercial and residential sectors while maintaining the high standards that have established them as leaders in the roofing industry.
KPost’s success story demonstrates the power of effective sales training and strategic partnerships. By working with Sales Transformation Group, KPost has not only transformed its residential division but also strengthened its commercial operations, creating a solid foundation for future growth.
If your business faces similar challenges, consider how a partnership with STG could help unlock your team’s potential and drive lasting results. Book a call with our team here.
