Sales Transformation Group


Residential Sales Accelerator, the Ultimate Sales Transformation Platform for Home Improvement Contractors.

🔽 Hit Play And Turn On Sound To Watch The Overview Video


This is for Growth-Minded Home Service & Construction Companies who want to improve sales performance in the retail market.

This is a VERY robust program and has proven to deliver incredible results for hundreds of contractors, so watch the overview video below to see what it’s all about.

Introducing ATTMO™️

The New Way To Build A Sales Organization

Let’s face it, it’s never been more important to have a system in place for building a Sales Organization in your business.

That’s why we created ATTMO™️, the only system in the industry that helps you Analyze, Train, Transform, Measure, and Optimize your Sales Process.

How it works:

We analyze your sales leaders and sales people based on “21 Sales Competencies” that are crucial for landing profitable, high margin jobs consistently. Additionally, we review your sales plan and infrastructure (or create one with you if you don’t have one yet), to help you build a world class sales organization. By identifying weaknesses in these areas we are able to uncover hidden opportunities for growth and begin the training and transformation process in your business.

We train your sales leaders (or help you recruit if you don’t have one yet!) and equip them with the tools they need to lead your Sales Department to victory.

Our ATTMO™️ Training includes:

✓ Baseline Selling: A proven, repeatable process that anyone can follow and go from average or underperforming to sales all-star in just 30 days.

✓ Coaching and Group Roleplaying: Just like an athlete needs to work on one part of their game, your sales reps need to work on each step of the sales process. After all, the more you practice and train, the more likely you are to win when it’s game time. Your sales leaders will practice with other peers in the community and become specialized in each step of the sale process.

In our Coaching and Group Role Playing you’ll learn effective prospecting techniques, business development, sales process, networking, consultative selling, qualifying, relationship building, sales leader training, customer service training, inside sales, account development, and how to close more jobs.

After your team has been analyzed, and trained, they’re ripe for Transformation. The beauty of this step is that it happens almost automatically as a result of proper training.

In this phase you’ll watch your business Transform by…

✓ Creating a culture in your business that people want to be a part of, making retention easier, and the growth of your company more predictable.

✓ Having a better handle on data and technology so you can make data-driven decisions that move the needle.

✓ Improving the quality and productivity of sales meetings so that you can drive the biggest results from your team.

✓ Developing sales leaders who have expanded tool sets to become world class coaches within your company.

✓ Creating camaraderie in the team so that morale is high and your team is excited about working together.

✓ Aligning sales comp in a way that helps achieve objectives we identified in your sales plan.

By this phase you’ll have technology in place to measure progress of learning, actual sales achievement against goals and sales analytics with dashboard visibility. This will enable you to measure the effectiveness of our sales coaching and methodology while at the same time providing accountability for your team. We’ll also implement a team competency checkpoint to demonstrate growth and review year 1 results to ensure you’re making progress towards your goals.

Now that we’ve Analyzed, Trained, Transformed and Measured your team’s performance, we go forth and Optimize!

This phase includes:

✓ Implementing best in class sales enablement tools including AI proposal software, and presentation software to make you stand out from the competition and make your service shine.

✓ Time management training to ensure you’re getting the most output from your team and running your shop at peak efficiency.

✓ Sales Team Optimization: Recruiting new people, and delegating to inside sales, sales coordinators, revenue ops, customer service reps, surveyors and estimators which allows your trained sales pros to focus their time on selling and producing revenue for your business.

✓ Automated recruiting funnel that builds your team on autopilot.

✓ Create your year 2 and beyond sales plan, and add team incentive programs for sustainable motivation over time.

✓ Create a career ladder in the team which incentivizes growth and shows how they can “give themselves a raise” and move up in the company.

This is for you if...

You have a low closing rate and want to get it to over 50% of those who sit!

You need a proven system to help you sell consutlatively, you’re not a hardcore closer and don’t like robotic and pushy sales tactics

You want to sell more services and projects per account

You want multiple ways for your sales reps to self generate leads

You want a higher show up rate to presentations and demos

You want to build a higher performing sales team and have a sales leader who would benefit from coaching

You have a high aptitude for growth and want to surround yourself with high performing contractors

You want accountability to help you progress in building out your sales organization

You want a platform to plug a Sales Leader into so they’re can succeed and you can have your time back.

You want to train your customer service reps (inside sales) to help overall sales performance with customer experience

You want a process to rehash old leads and proposals to increase sales

You want a better culture within your team and want to attract high performers

Want amazing results and are willing to put in the work, but you’d love a fast track to get there

You want recommendations on the best in class software to build your sales organization on

You want an objective way to measure and screen future sales hires

You want systems to help you recruit sales people in house

You want to learn how to use social media, home shows and centers of influence to help you generate leads

You’re ready to grow and want a coaching and training partner to help you get there!

Meet the Experts

Ryan Groth

Sales Transformation Group

Chris Wolf

Owner Wolf & Wolf Construction
Residential Sales Expert

Chris Wolf is a passionate sales professional and coach with over 15 years of experience in selling and leading teams in the home services and construction industries.

Chris originally met Ryan as a customer of STG and as a result felt so connected to STG’s vision that he wanted to become a part of what we’re doing and joined us as a coach.

What Our Clients Are Saying…

Residential Sales Accelerator FAQ

We offer several packages and pricing options depending on your individual needs. For more information, please book a call with one of our Account Executives and we’ll let you know which package is best for you.

It’s a monthly payment with a two-year contract. We require that the first 6-months are paid in full at the program start.

Residential Sales Accelerator is an e-learning solution based on the number of users, so you can choose your plan based on the size of your sales team.

The sooner you apply our retail sales process, the sooner you can expect to see the ROI. On average you can expect to see a tangible boost in sales performance in the first 3 months of applying our system. At the same time, the full impact can be observed over the course of the following 12-24 months after which you and your team will have fully internalized the program.

Yes. However, if you’d prefer 1:1 consultations with Chris Wolf (and a dedicated business coach), you should apply for the Residential Sales Accelerator Plus package. This is our most popular package as it provides even more accountability and support. If you’re interested in the key differences between our packages, book a call and we’ll be happy to advise you.

The compensation of our coaches is directly linked to how much value they bring to you. They’ve got “skin in the game”, so they’re highly motivated to help you boost sales results.

This means you’ll get paired with a professional, who’ll frequently sit in at your sales meetings, look at your sales performance data, and share the industry’s best practices to solve obstacles as they arise.

Yes. Core level members get Gametime™ which is a sales process automation program. Plus members get CoachCRM™ and Statcast™ to help Sales Managers and Sales Leaders better improve their team’s performance. Other technology is provided by our partners and we introduce these trusted industry partners with you.

Yes. If you become a Plus member, your dedicated coach flies to your kick-off location and performs a 2-day kick off with you and your team. Plus clients also have access to Quarterly Sales Reviews (QSR’s) in which other members join in groups for 1 full day.

The first step is booking a discovery call where we’ll figure out if Residential Sales Accelerator will help you reach your goals. If it’s a good fit for you, after the payment is made, you’ll get immediate access to the online training platform, and everything you need to build a powerhouse residential contracting business.

You can get started as soon as we’ve determined that Residential Sales Accelerator is a good fit for you and the payment is made. Book a call to get started today!

Yes. We offer discounts if you choose to do a 12 or 24 month “paid in full” contract. For more information please book a call with one of our Account Executives.

It’s a transformational platform, which offers EVERYTHING you need to turn your business into a high-performance sales organization – that means you get SOPs, Program Success and Accountability Tracker, 13+ Group Coaching/ Workshop Calls Per Month, and a LOT more to meet your retail sales goals.

Find out more by booking a call with one of our growth consultants.

At this point, we’ve helped countless retail contractors supercharge their sales.

Here are a few examples:

– B. Wolcott Construction – Went from $600k – $4M of residential sales in 18 months

– Woodiwiss Painting – 1.5MM to $4.5MM in 3 years

– AIC Roofing – $3M – $7.5M of retail sales in 24 month…

Want to be next? Book a call with one of our Account Executives and let’s get started ASAP.

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