Sales Transformation Group

WELCOME TO

Roof Warrior, the Ultimate D2D Sales Accelerator Platform for Residential Roofing Contractors

🔽 Hit Play And Turn On Sound To Watch The Overview Video

This is for Growth-Minded Residential Roofing Companies who want to improve sales performance in the insurance restoration market.

This is a VERY robust program and has proven to deliver incredible results for hundreds of contractors, so watch the overview video to see what it’s all about.

This is for you if...

You want a sales team that self-generates leads so you don’t have to rely heavily on marketing

You want a sales system to ramp brand new people into, even if they don’t know anything about Roofing

You want mentors, coaching and partners who have generated over $100M in revenue in the D2D Roofing Industry to help you avoid pitfalls and costly mistakes

You are ready to get your time back by not having to be the main producer, recruiter and trainer of new reps

You want to make D2D a integral part of your business, without experiencing high turnover and keeping a fun culture

You want a fast track plug and play system that all ties together to measure, track and enable sales reps to crush it in D2D

You want guidance on how to pay reps, build sales teams with multiple sales leaders and beat your competitors

You need high standard training that levels up your sales people

You want a high integrity culture that impacts your community and want to be surrounded by like-minded people

You want to learn how to increase your job size and master the supplementing process

You want to learn how to recruit and ramp up new reps in an ongoing way to help you scale at the pace you want

You want a one stop shop for all of your sales training, coaching and transformation goals

Introducing ATTMO™️

The New Way To Build A Sales Organization

Let’s face it, it’s never been more important to have a system in place for building a Sales Organization in your business.

That’s why we created ATTMO™️, the only system in the industry that helps you Analyze, Train, Transform, Measure, and Optimize your Sales Process.

How it works:

We analyze your sales leaders and sales people based on “21 Sales Competencies” that are crucial for landing profitable, high margin jobs consistently. Additionally, we review your sales plan and infrastructure (or create one with you if you don’t have one yet), to help you build a world class sales organization. By identifying weaknesses in these areas we are able to uncover hidden opportunities for growth and begin the training and transformation process in your business.

We train your sales leaders (or help you recruit if you don’t have one yet!) and equip them with the tools they need to lead your Sales Department to victory.

Our ATTMO™️ Training includes:

✓ Baseline Selling: A proven, repeatable process that anyone can follow and go from average or underperforming to sales all-star in just 30 days.

✓ Coaching and Group Roleplaying: Just like an athlete needs to work on one part of their game, your sales reps need to work on each step of the sales process. After all, the more you practice and train, the more likely you are to win when it’s game time. Your sales leaders will practice with other peers in the community and become specialized in each step of the sale process.

In our Coaching and Group Role Playing you’ll learn effective prospecting techniques, business development, sales process, networking, consultative selling, qualifying, relationship building, sales leader training, customer service training, inside sales, account development, and how to close more jobs.

After your team has been analyzed, and trained, they’re ripe for Transformation. The beauty of this step is that it happens almost automatically as a result of proper training.

In this phase you’ll watch your business Transform by…

✓ Creating a culture in your business that people want to be a part of, making retention easier, and the growth of your company more predictable.

✓ Having a better handle on data and technology so you can make data-driven decisions that move the needle.

✓ Improving the quality and productivity of sales meetings so that you can drive the biggest results from your team.

✓ Developing sales leaders who have expanded tool sets to become world class coaches within your company.

✓ Creating camaraderie in the team so that morale is high and your team is excited about working together.

✓ Aligning sales comp in a way that helps achieve objectives we identified in your sales plan.

By this phase you’ll have technology in place to measure progress of learning, actual sales achievement against goals and sales analytics with dashboard visibility. This will enable you to measure the effectiveness of our sales coaching and methodology while at the same time providing accountability for your team. We’ll also implement a team competency checkpoint to demonstrate growth and review year 1 results to ensure you’re making progress towards your goals.

Now that we’ve Analyzed, Trained, Transformed and Measured your team’s performance, we go forth and Optimize!

This phase includes:

✓ Implementing best in class sales enablement tools including AI proposal software, and presentation software to make you stand out from the competition and make your service shine.

✓ Time management training to ensure you’re getting the most output from your team and running your shop at peak efficiency.

✓ Sales Team Optimization: Recruiting new people, and delegating to inside sales, sales coordinators, revenue ops, customer service reps, surveyors and estimators which allows your trained sales pros to focus their time on selling and producing revenue for your business.

✓ Automated recruiting funnel that builds your team on autopilot.

✓ Create your year 2 and beyond sales plan, and add team incentive programs for sustainable motivation over time.

✓ Create a career ladder in the team which incentivizes growth and shows how they can “give themselves a raise” and move up in the company.

Meet the Experts

Ryan Groth

CEO and Visionary STG

Heath Hicks

CEO Avco Roofing

Ronnie Lollar

COO Avco Roofing

Heath Hicks and Ronnie Lollar have one of the most well known companies in the roofing industry with Avco Roofing. With over $120M in combined revenue over 6-years, Heath and Ronnie are innovators and early adopters in the industry and experts in D2D sales development.

In fact, Avco Roofing was Ryan’s first customer when he built his commercial sales course, and helped them grow from Zero to $10M in commercial sales in two years.

When we decided to build a D2D Roofing Sales Program, Ryan immediately thought that Avco would be a great partner to transform the industry with.

When you join the Roof Warrior Program you’ll have direct access to Heath and Ronnie’s years of expertise and best practices.

What Our Clients Are Saying…

Nathan Schnefke

Co-Owner, Tejas Roofworks

Jared Jimenez

Co-Owner, Tejas Roofworks

Tanner Thompson

K Post Roofing

Brook Hammond

DT Roofing

Chris Murphy

MBA Roofing

Nathan & Jared

Tejas Roofing

Jared Johnson

AVCO Roofing

Matthew Jaynes

K Post Roofing

Justin Sherwood

DT Roofing

Roof Warrior FAQ

We offer several packages and pricing options depending on your individual needs. For more information, please book a call with one of our growth consultants and we’ll let you know which package is best suited for you.

It’s a monthly payment with a two-year contract. We require that the first 6-months are paid in full at the program start.

Roof Warrior is an e-learning solution based on the number of users, so you can choose your plan based on the size of your sales team.

The sooner you apply our D2D sales process, the sooner you can expect to see the ROI. On average you can expect to see a tangible boost in sales performance in the first 3 months of applying our system. At the same time, the full impact can be observed in 12 months after which you and your team will have fully internalized the program.

Yes. However, if you’d prefer 1:1 consultations with Heath Hicks and Ronnie Lollar from AVCO Roofing (and a dedicated business coach), you should choose the Roof Warrior Plus package. This is our most popular package as it provides even more accountability and support. If you’re interested in the key differences between our packages, book a call and we’ll be happy to advise you.

The first step is booking a discovery call where we’ll figure out if The Roof Warrior program will help you reach your goals. If it’s a good fit for you, after the payment is made, you’ll get immediate access to the online training platform, and everything you need to build a powerhouse door knocking sales force.

You can get started as soon as we’ve determined that Roof Warrior is a good fit for you and the payment is made. Book a call to get started today!

Yes. Core level members get Gametime™ which is a sales process automation program. Plus members get CoachCRM™ and Statcast™ to help Sales Managers and Sales Leaders better improve their team’s performance. Other technology is provided by our partners and we introduce these trusted industry partners with you.

Yes. If you become a Plus member, your dedicated coach flies to your kick-off location and performs a 2-day kick off with you and your team. Plus clients also have access to Quarterly Sales Reviews (QSR’s) in which other members join in groups for 1 full day.

Yes. We offer discounts if you choose to do a 12 or 24 month “paid in full” option. For more information please book a call with one of our Account Executives.

It’s a transformational platform, which offers EVERYTHING you need to build a high-performing D2D sales team – that means you’ll get SOPs, Program Success and Accountability Tracker, Weekly Group Coaching/ Workshop Calls, and a LOT more to meet your sales goals.

Find out more by booking a call with one of our growth consultants.

Yes. Core level members get Gametime™ which is a sales process automation program. Plus members get CoachCRM™ and Statcast™ to help Sales Managers and Sales Leaders better improve their team’s performance. Other technology is provided by our partners and we introduce these trusted industry partners with you.

Yes. If you become a Plus member, your dedicated coach flies to your kick-off location and performs a 2-day kick off with you and your team. Plus clients also have access to Quarterly Sales Reviews (QSR’s) in which other members join in groups for 1 full day.

The Roof Warrior program is based on the exact D2D sales development system used by the leaders of AVCO Roofing. In just 5 years they went from $5M to $31M in sales.

And by now AVCO Roofing has shown dozens of roofing contractors how to accelerate their door-to-door sales performance as well.

Want to be next? Book a call with one of our Account Executives and let’s get started ASAP.

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