It’s time for TRANSFORM!
TRANSFORM | COMMERCIAL
If you’re a commercial roofer or contractor ready to take your sales team and your business to the next level, don’t miss STG’s annual growth conference. Join top entrepreneurs from across the trades to learn the strategies, skills, and mindset that helped them scale to eight figures and beyond.
With an incredible lineup of speakers, hands-on workshops, and invaluable networking opportunities, TRANSFORM delivers an immersive development and training experience for owners, executives, and sales leaders. You’ll leave with an actionable plan to build a stronger sales team, drive revenue, and grow your business. There’s even a track for salespeople to sharpen their skills and learn new techniques for prospecting, handling objections, and closing.
Spaces are limited. Request your invite today!
Immersive sessions designed to shape you into a strong, successful leader and help you build a high-performing team.
Gain insight and best practices directly from the biggest names in roofing and construction during our general and breakout sessions.
See the latest products and technologies in action and get personalized recommendations for your business from trusted STG partners.
Take advantage of opportunities to engage directly with like-minded contractors, industry thought leaders, and the rest of the STG community.
Transform | Commercial
TRANSFORM gives you access to leaders in sales and business development that will help you scale your contracting business. Our speakers, coaches, and trainers will share best practices, build your leadership and sales skills, and introduce the latest innovations.
Chief Business Development Officer
Chief Growth Officer
Owner & CEO
Sales Director
Founder
Vice President
President
President
Founder & CEO
Owner and President
Director, Commercial Building Solutions
Founder
TRANSFORM | COMMERCIAL
Wednesday, April 16
6 PM
Welcome Reception
Cocktail Hour
6 AM
Morning Workout
7 AM
Breakfast and Innovation Expo
8 AM
Welcome and Opening Keynote
Ryan Groth, STG
9 AM
Ken Kelly, Kelly Advisors
STG Coach’s Corner
9:45 AM
Break and Innovation Expo
10:30 AM
Greg Hayne, Hayne Coaching Group
STG Coach’s Corner
11:15 AM
Presentation
STG Coach’s Corner
12 PM
Lunch
1 PM
CEO Panel
Rocky “RC” Cherry, Cherry Coatings
Joseph Jolicoeur, Greenwood Industries
Sales Leader Panel
Alec Blain, Perfection Group
Chad Fortney, ESKOLA Roofing & Waterproofing
Kevin LaDuke, Greenwood Industries
Chad Peterman, Peterman Brothers
2 PM
Innovation Breakouts
2:45 PM
Break and Innovation Expo
3:15 PM
Marquis Speaker
4 PM
Offsite Experience
7 PM
Visionary Dinner
Sponsor Dinners
6 AM
Morning Workout
7 AM
Breakfast and Innovation Expo
8 AM
Opening Remarks
8:15 AM
Role Play Tournament
9:30 AM
Roundtable
10:15 AM
Break and Innovation Expo
11 AM
Presentation
STG Coach’s Corner
12 PM
Innovation Breakouts
1 PM
Awards Ceremony and Lunch
2 PM
Conference Closes
*Sessions and times are subject to change.
Hilton DFW Lakes
Executive Conference Center
1800 Highway 26E
Grapevine, Texas 76051-9641
(817) 481-8444
TRANSFORM attendees receive a discounted room rate. Discount code provided upon registration.
Transform | Commercial
Please fill out the form below to request your invite, and a member of the STG events team will contact you shortly.
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