Sales Transformation Group

THE COUNTDOWN IS ON... TO THE PREMIER GROWTH CONFERENCE FOR ROOFERS AND CONTRACTORS.

It’s time for TRANSFORM!

TRANSFORM | COMMERCIAL

BET on Your business: BUILD AN ELITE TEAM

If you’re a commercial roofer or contractor ready to take your sales team and your business to the next level, don’t miss STG’s annual growth conference. Join top entrepreneurs from across the trades to learn the strategies, skills, and mindset that helped them scale to eight figures and beyond. 

With an incredible lineup of speakers, hands-on workshops, and invaluable networking opportunities, TRANSFORM delivers an immersive development and training experience for owners, executives, and sales leaders. You’ll leave with an actionable plan to build a stronger sales team, drive revenue, and grow your businessThere’s even a track for salespeople to sharpen their skills and learn new techniques for prospecting, handling objections, and closing. 

Spaces are limited. Request your invite today!

WHY YOU CAN'T MISS TRANSFORM 25

EXCLUSIVE TRAINING

Immersive sessions designed to shape you into a strong, successful leader and help you build a high-performing team.

Industry Experience

Gain insight and best practices directly from the biggest names in roofing and construction during our general and breakout sessions.

INNOVATIVE SOLUTIONS

See the latest products and technologies in action and get personalized recommendations for your business from trusted STG partners.

NETWORKING OPPORTUNITIES

Take advantage of opportunities to engage directly with like-minded contractors, industry thought leaders, and the rest of the STG community. 

Transform | Commercial

LEARN FROM THE BEST IN THE BUSINESS

TRANSFORM gives you access to leaders in sales and business development that will help you scale your contracting business. Our speakers, coaches, and trainers will share best practices, build your leadership and sales skills, and introduce the latest innovations.

ACE Roofing

ACE Roofing

Chief Business Development Officer

CHERRY COATINGS

CHERRY COATINGS

Chief Growth Officer

A&A Paving Contractors

A&A Paving Contractors

Owner & CEO

ESKOLA Roofing & Waterproofing

ESKOLA Roofing & Waterproofing

Sales Director

HAYNE COACHING GROUP

HAYNE COACHING GROUP

Founder

GREENWOOD ENVELOPE SERVICES

GREENWOOD ENVELOPE SERVICES

Vice President

KELLY ADVISORS

KELLY ADVISORS

President

KPOST Roofing & Waterproofing

KPOST Roofing & Waterproofing

President

MCCORMACK PARTNERS

MCCORMACK PARTNERS

Founder & CEO

R3NG

R3NG

Owner and President

CITY WIDE FACILITY SOLUTIONS

CITY WIDE FACILITY SOLUTIONS

Director, Commercial Building Solutions

MISSION COACHING

MISSION COACHING

Founder

STG SPEAKERS
STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG COACHES
STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

TRANSFORM | COMMERCIAL

AGENDA

WELCOME

Wednesday, April 16

6 PM

Welcome Reception
Cocktail Hour

Day 1
Thursday, April 17

6 AM

Morning Workout

7 AM

Breakfast and Innovation Expo

8 AM

Welcome and Opening Keynote
Ryan Groth, STG

9 AM

Ken Kelly, Kelly Advisors

STG Coach’s Corner

9:45 AM

Break and Innovation Expo

10:30 AM

Greg Hayne, Hayne Coaching Group

STG Coach’s Corner

11:15 AM

Presentation

STG Coach’s Corner

12 PM

Lunch

1 PM

CEO Panel
Rocky “RC” Cherry, Cherry Coatings
Joseph Jolicoeur, Greenwood Industries

Sales Leader Panel
Alec Blain, Perfection Group
Chad Fortney, ESKOLA Roofing & Waterproofing
Kevin LaDuke, Greenwood Industries
Chad Peterman, Peterman Brothers

2 PM

Innovation Breakouts

2:45 PM

Break and Innovation Expo

3:15 PM

Marquis Speaker

4 PM

Offsite Experience

7 PM

Visionary Dinner
Sponsor Dinners

Day 2
Friday, April 18

6 AM

Morning Workout

7 AM

Breakfast and Innovation Expo

8 AM

Opening Remarks

8:15 AM

Role Play Tournament

9:30 AM

Roundtable

10:15 AM

Break and Innovation Expo

11 AM

Presentation

STG Coach’s Corner

12 PM

Innovation Breakouts

1 PM

Awards Ceremony and Lunch

2 PM

Conference Closes

*Sessions and times are subject to change.

THE VENUE

 

Hilton DFW Lakes
Executive Conference Center


1800 Highway 26E
Grapevine, Texas 76051-9641
(817) 481-8444

TRANSFORM attendees receive a discounted room rate. Discount code provided upon registration.

Transform | Commercial

TICKETS

Owners and Sales Leaders
$ 1,395
  • Client Price
  • $995
SALES
REPS
$ 750
  • Client Price
  • $500

Request Your Spot for Transform 2025

Please fill out the form below to request your invite, and a member of the STG events team will contact you shortly.

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