Sales Transformation Group

THE COUNTDOWN IS ON... TO THE PREMIER GROWTH CONFERENCE FOR CONTRACTORS.

It’s time for TRANSFORM!

TRANSFORM | RESIDENTIAL

BET on Your business: BUILD AN ELITE TEAM

If you’re a residential roofer or contractor ready to take your sales team and your business to the next level, don’t miss STG’s annual growth conference. Join top entrepreneurs from across the trades to learn the strategies, skills, and mindset that helped them scale to eight figures and beyond. 

With an incredible lineup of speakers, hands-on workshops, and invaluable networking opportunities, TRANSFORM delivers an immersive development and training experience for owners, executives, and sales leaders. You’ll leave with an actionable plan to build a stronger sales team, drive revenue, and grow your businessThere’s even a track for salespeople to sharpen their skills and learn new techniques for prospecting, handling objections, and closing. 

Spaces are limited. Request your invite today!

GROWTH, LEADERSHIP, AND SALES DEVELOPMENT

TARGETED TRAINING

Immersive sessions designed to to  help you build, lead, and train an elite sales team. Choose your track: owner/executive, sales leader, or salesperson.

Industry EXPERTISE

Gain insights and best practices directly from the biggest names in roofing and construction through engaging sessions and immersive training exercises.

INNOVATIVE SOLUTIONS

See the latest products and technologies in action and get personalized recommendations for your business from trusted STG partners.

NETWORKING OPPORTUNITIES

Take advantage of opportunities to engage directly with like-minded contractors, industry thought leaders, and the rest of the STG community. 

Transform | Residential

LEARN FROM THE BEST IN THE BUSINESS

TRANSFORM gives you access to leaders in sales and business development that will help you scale your contracting business. Our speakers, coaches, and trainers will share best practices, build your leadership and sales skills, and introduce the latest innovations.

HOBAICA SERVICES

HOBAICA SERVICES

Sales Leader

HOFFMANN BROTHERS

HOFFMANN BROTHERS

CEO

KELLY ADVISORS

KELLY ADVISORS

President

AVCO ROOFING

AVCO ROOFING

Chief Sales Officer

Enabled Consulting

Enabled Consulting

President

A1 Garage Door Services

A1 Garage Door Services

Owner and Operator

PETERMAN BROTHERS

PETERMAN BROTHERS

President

MISSION COACHING

MISSION COACHING

Founder

Eustis Roofing

Eustis Roofing

Owner and Operator

VICTOR'S HOME SOLUTIONS

VICTOR'S HOME SOLUTIONS

Owner and CEO

SEEKONE Roofing

SEEKONE Roofing

Owner

RYNO Strategic Solutions

RYNO Strategic Solutions

President, Home Services

STG SPEAKERS
STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG SALES COACHES
STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

STG

STG

Sales Coach

TRANSFORM | Residential

AGENDA

WELCOME

Monday, April 14

6 PM

Welcome Reception
Cocktail Hour

Day 1
Tuesday, April 15

6 AM

Morning Workout

7 AM

Breakfast and Innovation Expo 

8 AM

Welcome and Opening Keynote
Ryan Groth, STG

9 AM

Ken Kelly, Kelly Advisors


STG Coach’s Corner

9:45 AM

Chris Hoffman, Hoffman Brothers Roofing

STG Coach’s Corner

10:30 AM

Break and Innovation Expo

10:30 AM

Chris Hoffman, Hoffman Brothers

STG Coaching

11:15 AM

Steve Petermeyer, Mission Coaching

STG Coach’s Corner

12 PM

Lunch

1 PM

Industry CEO Panel
Heath Hicks, AVCO Roofing
Jordan White, SeekOne Roofing


Sales Leader Panel
Andy Hobaica, Hobaica Services
Ronnie Lollar, AVCO Roofing

2 PM

Innovation Breakouts

2:45 PM

Break and Innovation Expo

3:15 PM

Marquis Presentation

4 PM

Offsite Experience

7 PM

Visionary Dinner
Sponsor Dinners

Day 2
Wednesday, April 16

6 AM

Morning Workout

7 AM

Breakfast and Innovation Expo

8 AM

Opening Remarks
Ryan Groth, STG

8:15 AM

Role Play Tournament

9:30 AM

Leadership Roundtable: Gap Analysis

11 AM

Break and Innovation Expo

11:30 AM

Innovation Breakouts

1 PM

Awards and Lunch

2 PM

Conference Closes

*Sessions and times are subject to change.

THE VENUE

Hilton DFW Lakes
Executive Conference Center

1800 Highway 26E
Grapevine, Texas 76051-9641
(817) 481-8444

TRANSFORM attendees receive a discounted room rate. Discount code provided upon registration.

Transform | Residential

TICKETS

Owners And Sales Leaders
$ 1,395
  • Client Price
  • $995
SALES PROFESSIONALS
$ 750
  • Client Price
  • $500

Request Your Spot for Transform 2025

Please fill out the form below to request your invite, and a member of the STG events team will contact you shortly.

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