Commercial roofing sales training programs and consumer needs will only continue to merge with the many issues posed by climate change

Weather patterns throughout the United States have only become more unpredictable in recent years, and excessively hot summers and cold winters are beginning to take a toll on people and the integrity of their properties. 

A lot of homeowners don’t realize this, but the effects of climate change have a profound impact on both residential and commercial roofing systems. This has led the entire roofing industry to make dramatic changes to commercial roofing sales training so that professional teams can better coincide with ever-changing consumer needs. 

Both salesmen and property owners are needing to make adjustments due to climate change in order to be better prepared for the future, and below are some of the ways that climate change is impacting the commercial roofing industry:

Many Businesses Must Plan Ahead For Increased Humidity 

Businesses in the southern region of America are generally aware of how humid the air can get during the spring and summer months, and this is especially the case in states like Georgia, Alabama, Louisiana and Florida. Climatologists have been proven correct in their predictions for exponentially higher humidity levels throughout this part of the country due to climate change, and high humidity is troublesome for roofs due to the increased likelihood of algae and plant development. 

Algae and tropical weather weed development is much more than just an aesthetic problem for commercial roofing systems, because premature wearing is an even larger concern that southern business leaders must now take into account. Asphalt shingles must be properly protected to resist algae on a yearly basis, and metal roofs are becoming more popular down south because they’re ideal for humid climates. 

Abnormal Cold Weather Is Getting Worse Each Winter 

Southern states like Texas don’t typically need to be worried about debilitating ice and snow storms, but that’s all beginning to change in recent years due to climate developments and rapidly-changing polar vortexes. Although excessive snowfall will still be somewhat rare in temperate climates going forward, businesses are still going to need to be more prepared for abnormal winter weather patterns no matter where they live in the United States. Excessively cold temperatures are known to impose unwanted wear and tear on commercial roofs, even if the cold doesn’t last a long period of time. 

What’s surprising for many business leaders is that metal roofing systems are growing in popularity throughout colder climates in recent years, and this is partly because metal roofs are waterproof and rust-resistant. 

Commercial Roofs Must Prioritize Longevity 

The best commercial roofing systems are built to last the longest, and business owners everywhere are now beginning to worry more about how climate change will impact their property’s longevity. 

Metal roofs will usually last around 50-70 years, so they’re increasingly becoming a good option for commercial properties to consider as compared to traditional asphalt shingles. 

About Sales Transformation Group 

Sales Transformation Group provides online coaching and sales training course products for construction, trades and building materials professionals around the world. We help professional teams increase their profits and grow their revenue with proven sales systems. 

To learn more about our Commercial Roofing Sales Training Program, or other products we offer schedule a call here.